Nine services, one method.
We go deep on product, brand and experimentation, and on the same projects we integrate data, automation and agents. Each service can be engaged on its own; together they form an ecosystem.
Human side.
Humans think: they make sense, choose, and are accountable for the consequences. That is why we design what people see, touch and choose based on how they perceive, remember and decide.
Positioning, naming, narrative architecture and product line development. Product and story are developed together, on the same research. We also support the shift from contract manufacturer to own brand.
— Market and semantic analysis
— Positioning and brand architecture
— Naming and narrative system
— Line and collection development
— Documented brand platform
— Product concept with rationale
— Verbal and visual guidelines
— Launch roadmap
Colour, material, sound, rhythm, words. For each stimulus we map the sense it acts on, the associations it triggers and the value it brings, then make the whole coherent. Coherence can be designed.
— Perceptual audit of touchpoints
— Sensory Mapping of stimuli
— Definition of the perceptual signature
— Direction for packaging, materials, spaces, interfaces
— Brand sensory map
— Perceptual signature with usage rules
— Criteria to assess every new material
Prototypes, tests and applied research on precise questions: which label reads as premium, which name evokes the right taste, which screen is understood at first glance. AI formulates the hypotheses; data collected from real people confirms them.
— Experimental design
— Implicit tests: reaction times and associations
— Comparison of stimulus variants
— Statistical analysis
— Research protocol
— Data and analysis, delivered to the client
— Recommendations with their confidence level
Production with generative AI
> render: human_reviewed
In partnership with Onymous Studios, the production company and founding partner of Siderius: campaigns, catalogues, social media, video. The product stays real; AI builds settings, lighting and variants. Every image goes through human review before it is used.
— Creative direction, with Onymous Studios
— Generation and compositing
— Video and motion
— Adaptation to formats and channels
— Library of ready-to-use content
— Reusable style system
— Process documentation
Machine side.
Machines reason: large volumes, patterns, calculations, analysis. We design how the machine is integrated into work, through data, automation, platforms or AI tools.
A company is ready for AI when its data can be found, read and connected. We map how data moves through the company, where it gets lost and where it changes meaning. Then we build the infrastructure, area by area.
— Mapping of flows and sources
— Data model and shared dictionary
— Integration of ERP, CRM and documents
— Data permissions and governance
— Company data map
— Documented infrastructure
— Priorities for the next steps
Administration, logistics, orders, document management, compliance, lead generation. We analyse the real workflow, measure where time is lost and automate where the advantage is verifiable.
— Analysis of real processes
— Roadmap by impact and ease
— Build and integration
— Before-and-after measurement
— Prioritised roadmap
— Automations in production
— Agreed impact indicators
Conversational assistants that answer questions on orders, stock, production, customers and documents. They read the ERP in read-only mode, work inside the company network and, where needed, with local models. Every answer states where the data comes from.
— Design of the agent and its sources
— Review cycle: report, diagnosis, decision, release
— User training
— Maintenance and evolution
— Agent in production
— Log of questions and corrections
— Technical documentation
Some problems recur in many companies. For these we have developed platforms that we configure for each client. When a platform is custom-built, it remains the client’s property.
Perceptual research and data reading, for Synesthetic Design projects.
The agent that answers on ERP data, in read-only mode.
Compliance with Regulation (EU) 2025/40 on packaging, with thresholds calculated deterministically.
Training those who work alongside the machine.
Since 2020 our team has trained companies and institutions in artificial intelligence, strategy and communication. A technology is only used well if the people using it understand it: training is part of every project, and can also be requested on its own.
— Workshops for teams and management
— Programmes on generative AI and automation
— Funded training
— Published research with verifiable sources
Husqvarna · Kask · Macron · Missoni · Vivienne Westwood · Afinox · Maliparmi · La Nordica
The brands mentioned belong to their respective owners. Activities delivered by Siderius or its team.
Flexible by design, clear to those who use them.
We don’t sell a platform to adapt. We tailor the architecture to the real process, with six principles that stay the same in every project.
01
Process first, then technology.
The analysis decides where technology is needed.
02
Read-only, when that is enough.
The ERP keeps working as before.
03
Data stays in the company.
Systems on the internal network and, where needed, local models.
04
AI where it helps, rules where the law requires them.
Legal thresholds are calculated deterministically.
05
Every answer is verifiable.
Report, diagnosis, reasoned decision, numbered release, confirmation in the field.
06
The system remains the client’s.
Platform, data and decisions, with no vendor lock-in.
Where to start.
A first conversation
We tell you where AI helps, where it doesn’t, and where it makes sense to start.
Services, in brief.
What we do, how we work, what stays with the company. Short, verifiable answers.
Services
What services does Siderius offer?
Nine services in three areas. Human side: brand and product strategy, Synesthetic Design and Sensory Mapping, experimentation and commissioned research, production with generative AI in partnership with Onymous Studios. Machine side: AI-ready data architectures, AI automation and efficiency, agents on company data, proprietary platforms. And training.
Can a single service be engaged?
Yes. Each service can be engaged on its own; together they form an ecosystem in which research, design and data work towards the same goals.
Do you support the shift from contract manufacturing to an own brand?
Yes. We help companies that manufacture for third parties build a brand of their own: positioning, naming, narrative architecture and product lines.
Who carries out the production with generative AI?
Visual and multimedia production is carried out in partnership with Onymous Studios, the production company partnering with Siderius. Every image goes through human review before it is used.
AI and data
What does it mean for data to be AI-ready?
That a company’s data can be found, read and connected. We map how data moves through the company, where it gets lost and where it changes meaning, then build the infrastructure area by area.
How do you choose what to automate?
We analyse the real workflow, measure where time is lost and rank interventions by impact and ease. We only automate where the advantage is verifiable, measuring before and after.
Do AI agents modify the ERP?
No. They read the ERP in read-only mode, from the outside, inside the company network and, where needed, with local models. Every answer states where the data comes from.
Training and ownership
Do you provide AI training for companies?
Yes. Since 2020 our team has trained companies and institutions in artificial intelligence, strategy and communication, with workshops for teams and management and programmes on generative AI and automation, which can also be funded.
Who owns what you develop?
The client. When a platform is custom-built, platform, data and decisions remain the company’s, with no vendor lock-in.
Start a project
Write to us. We’re ready to assess your project.